Author Archives: heather4buildersupdate

Winners of 2016 W3 and Davey Awards!

BuildersUpdate.com has just been recognized by the Academy of Interactive & Visual Arts (AVIA) with both a Davey Award for the best in Web & Design and a W3 Award for creative excellence on the web.  These awards recognized the … Continue reading

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Housing Finishes 2014 Up by David Crowe

Total housing stats for 2014 topped the one million mark for the first time since 2007. Census and HUD reported December housing starts and revised estimates for October and November that pushed total construction to 1,005,800 for 2014. December levels … Continue reading

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Agents, put together the pieces of selling new homes

When a real estate agent walks into a new homes sales center with his customer, the sales person at the community can be certain of only one thing…that there’s a real estate agent in the sales center. My point being…builders feel an … Continue reading

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Not WHAT, HOW!

In previous posts I’ve talked a lot about the “questioning” techniques used in active listening.  However WHAT is said only makes up 10% of communication, the other 90% is para-verbal communication and body language.  Para-verbal communication are all the aspects … Continue reading

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Here’s a shocking revelation…

…builders and real estate agents don’t always work together as well as they should. If you’ve worked in real estate, this is not exactly news. But the reality is that there are very good reasons these two groups should value … Continue reading

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$#!*…I’m not old…

Last week, for the first time in my life, I bought reading glasses…I could no longer deny it…the glare in the restaurant  wasn’t why I couldn’t read the menu…it’s not just that I’m tired….it’s not that I have been working … Continue reading

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Back to school, back to basics, the three R’s….Reply, Remember, Retain

Reply to prospects immediately.  The most basic of all sales rules is follow up with prospects immediately.  The faster you reply to prospects the more will convert to clients….it really is that basic, no psychology, no fancy techniques.  Just reply … Continue reading

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If You Hate To Ask, Then Don’t

Several years ago a good friend of mine went through an intensive year long training program at the Albert Ellis Institute to become certified to practice this type of therapy, which states that a person’s thoughts, feelings, and actions should … Continue reading

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Builders Are Like A Box Of Chocolates

Home builders are like a box of chocolates: you never know what you’re going to get. (Thank you, Forrest Gump)  I know this because I’ve been helping builders market their homes for the better part of the past 25 years. … Continue reading

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Agents, take advantage of this opportunity as the market shifts!

Earlier this week I was catching up on some reading and came across this article (http://owl.li/yooiy) in the Wall Street Journal talking about how experts are predicting that a shift from building high end, high margin single family construction in … Continue reading

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