Monthly Archives: February 2012

Evaluation of Passive Marketing Passive marketing is marketing that can reach buyers in the middle of the night. This is not the newspaper or your bandit signs, but your Web and social media presence. The Internet has matured and is used for more than just … Continue reading →

  A 3 part series by Andy Bearden Don’t Fire the Salesperson, Yet! The analysis must be systematic and conscientious so no mistake is made or opportunity for improvement missed. The key is to start with the customer and the factors that they care … Continue reading →